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Schema generator: Google Events Search Grid

Event & Conference Schema Architect

Bottom line

Event Schema formats conferences, webinars, workshops, and concerts into structured calendar entities. Google displays these directly in the dedicated Google Events search grid with dates, venue location, and booking links.

What this markup doesDates, location, and event offers
DiscoveryRequest indexing in Search Console
Rich result typeEvent Rich Result
Schema standardcurrent Schema.org vocabulary
Interactive Live Event & Webinar generatorRun the full AI search audit
Schema.org typeBuilt in your browser

Live Event & Webinar

Schema.org/Event Specification
Live in-browser check
Event Rich Result target

Structure virtual conferences, webinars, and developer summits with dates, venue links, and ticket offers.

Google Events Listing
100%

Google Rich Results Health

Eligible

In-browser AST client validation • current Schema.org vocabulary

AEO / Perplexity Score: 100/100
All required Schema.org & Google Search Console fields are perfectly structured.
Valid Schema.org @contextSchema Type recognized: Event
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Global Generative Engine Optimization Summit 2026",
  "startDate": "2026-11-15",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://schemacraft-ai.site/summit-live"
  },
  "offers": {
    "@type": "Offer",
    "price": "99.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>
Schema.org Validator
Instant SERP Preview Mini:
Sample preview data
SC
SchemaCraft AIhttps://schemacraft.ai › event

SchemaCraft AI - Automated JSON-LD Architecture

JSON-LD schema builder and AEO optimizer with in-browser validation and live SERP preview.

Documented Google Search Central properties

Required and recommended properties for Event

PropertyFormatRequirementWhat Google may show
startDateISO 8601 TimestampMandatoryDisplays Event Date & Time Pill
locationPlace or VirtualLocationMandatoryShows Maps Pin or Stream Link

What this markup is for

Google Events Grid Placement

Appears in interactive event listings with calendar filters and ticket action buttons.

Hybrid & Virtual Support

Supports both in-person venue locations and online virtual webinar broadcast links.

Questions about this type

Questions about JSON-LD

Markup should describe what the page already shows. Valid JSON-LD does not guarantee a rich result.

Yes, by defining individual Event instances for each scheduled broadcast date with its respective startDate and endDate.